San Diego - CA
Project Breakdown
A cross-game brand identity built on narrative duality, systemic cohesion, and global scale.
Product
League of Legends
Deliverables
Brand & Product
Company
Riot Games
1.PROBLEM
The Sentinels of Light global event required merging an immersive narrative journey with a high-performance marketplace. The challenge was balancing two opposing factions with distinct aesthetics while maintaining readability and emotional grounding within a single unified interface. A demanding weekly release schedule meant the visual system had to be exceptionally robust to ensure consistency and polish across a rapidly evolving campaign.
2.Role
Bruno shaped the visual and interactive identity by bridging the gap between high-level art direction and technical usability. Working alongside design and engineering partners he refined the motion language and structural design to ensure fluidity across client surfaces. His focus was on making the complex ornate shape language of the event legible and consistent across campaign assets web integrations and in-game motion graphics.
3.Solution
The result was a comprehensive visual framework that unified story moments UI surfaces and campaign touchpoints. By tightening usability patterns and using a procedural approach to styling and motion the experience achieved a premium level of quality throughout every release. This solution established a high-fidelity standard for integrating narrative-driven events with functional e-commerce environments in a global live-service ecosystem.
